'Come to watch the Olympics' Tourism Organization tours Japan's three major cities, and Korea Culture and Tourism Competition
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They are touring Japan with signs suggesting "Come see the Olympics." The Korea Tourism Organization (CEO Jeong Chang-soo) is touring the 2017 Korea Culture and Tourism Exhibition in Tokyo, Osaka, and Fukuoka. The organization plans to promote the 2018 Pyeongchang Winter Olympics in February next year and link them to a boom in Korean tourism.
With the recent decline in Chinese tourists visiting Korea, expectations are rising for the second market in Japan, with 614,372 Japanese tourists visiting Korea in the first three months of this year, up 21.5% year-on-year. As the recent situation on the Korean Peninsula has raised concerns about worsening public opinion in Japan, the event was planned to overcome the spread of negative public opinion in Japan.
The Korea Tourism Organization plans to form a tour promotion group of more than 100 people, including Gangwon Province, the Pyeongchang Winter Olympics Organizing Committee, the Korea Travel Association, travel industry presidents, tourism venture companies, and resort companies, and hold a series of events including the opening ceremony of the Korea Tourism Promotion Center at Haneda Airport, the "Pyeongchang Winter Olympics Hopeful Korean Tourism Night," the "KCON 2017-linked Korean Tourism Promotion," and the "Pyeongchang Winter Olympics Supporters Launch Ceremony."
On the 4th floor of the international terminal of Haneda Airport in Tokyo on the 18th, the opening ceremony of the Korea Tourism Promotion Center was held. The project began with the idea of a joint project between Gimpo Airport and Haneda Airport in Japan to increase tourism exchanges between the two countries. In Korea, related organizations (Gangwon Province, Pyeongchang Winter Olympics Organizing Committee, Korea Airport Corporation, and Korea Visiting Committee), including the Korea Tourism Organization, will jointly operate a public relations center to promote Korean tourism with the main theme of the Pyeongchang Winter Olympics over the next two months.
On the same day, at 6 p.m. on the 18th at the Palais Hotel in Tokyo, the event "Wishful Korean Tourism Night for the Success of the Pyeongchang Winter Olympics" was held. It introduced the preparation of the Olympics and the attractiveness of Gangwon Province to more than 200 opinion leaders, including Japanese travel agencies and media, and discussed the promotion of friendship and tourism exchanges between Korea and Japan.
At the Hallyu event "KCON 2017 Japan" hosted by CJ E&M at Makuhari Messe in Chiba Prefecture for three days from the 19th to the 21st, a large-scale Korean tourism promotion booth is being operated for 45,000 Japanese consumers. The Korean tourism promotion booth showcases not only the Olympics and Gangwon Province, but also various Korean attractions such as tourism venture companies such as Ati Rikkong, Yacht Ride, and MUSICKING, medical tourism, Korean traditional food, and Korean traditional music to young Japanese Hallyu fans visiting the venue.
Meanwhile, on the 22nd, the "Korea Travel Mart" event will be held in Osaka, where officials from 10 local governments and the travel industry will participate to hold business consultations and Korean tourism briefing sessions for Japanese travel agencies. In Fukuoka on the 24th, officials from seven local governments in the southern part of Korea and tourism venture companies will attend a briefing session for the local travel industry.
Lee Hak-joo, head of the Japan team at the Korea Tourism Organization, explained the purpose of the event, saying, "We look forward to the boom through the massive promotion of the Pyeongchang Winter Olympics to be held in February next year and the restoration of the atmosphere in Japan."
